Alla kundcase

Bank2

Banking Ad Concepts

UX/UI
3 weeks 2017Finans
Banking Ad Concepts

Brand differentiation

Steg 1

Översikt

Modern, trust-building digital ad concepts for a bank that takes a different approach to financial services.

Steg 2

Utmaningen

Bank2, a Norwegian bank focused on second-chance banking, needed modern digital ad visuals that built trust while standing out from traditional financial institutions.

Steg 3

Vår lösning

We created a series of trust-building ad concepts with clean, approachable design — moving away from corporate banking aesthetics toward a warmer, more human visual language that reflected Bank2's inclusive mission.

Nyckelfunktioner

Trust-Focused Design

Warm, approachable visuals breaking from cold banking norms

Multi-Format Ads

Display, social, and email creative sets

Brand Positioning

Visual language reflecting inclusivity and second chances

Audience Segmentation

Tailored messaging for different customer demographics

A/B Testing Ready

Multiple creative variants for performance optimization

Compliance Review

Financial advertising regulatory compliance built into design

Resultat

Utmaningen — och vad vi åstadkom

Utmaning

Brand perceptionGeneric bank
Ad engagementBelow industry avg
Target audienceBroad and unfocused

Resultat

Brand perceptionApproachable and unique
Ad engagementAbove industry avg
Target audiencePrecisely segmented

Tech Stack

FigmaPhotoshopIllustrator

Kundcitat

Finally, ads that feel like us — not like every other bank.

CMO

Bank2

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