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Nokia

Nokia 7650 Concert Campaign

UX/UIFilm
1 week 2002Telekom
Nokia 7650 Concert Campaign

100% mobile-shot

Steg 1

Översikt

A live event marketing campaign featuring artist Adam Tensta, filmed entirely on Nokia's 7650 camera phone to demonstrate its video recording capabilities in real-world concert conditions.

Steg 2

Utmaningen

Nokia needed compelling marketing content to promote their new 7650 camera phone, requiring authentic demonstration of video quality in challenging live concert conditions.

The campaign needed to capture a popular artist performance while proving the device's professional potential.

Steg 3

Vår lösning

We organized and filmed a live concert with trending artist Adam Tensta using only the Nokia 7650 device.

Our three-person team handled event coordination, multi-angle filming, and post-production editing to create polished marketing content for Nokia's various promotional events.

Nyckelfunktioner

Creative Direction

Full concept development and storyboarding

Mobile Cinematography

Every shot captured on Nokia's latest device

Post-Production

Professional editing, color grading, and motion graphics

Interactive Prototyping

Clickable prototypes for stakeholder review and testing

Design System

Reusable component library aligned with Nokia brand guidelines

Accessibility Compliance

WCAG-compliant interfaces for inclusive user experiences

Resultat

Utmaningen — och vad vi åstadkom

Utmaning

Design processSiloed teams
UI consistencyVaried across products
User testingAd hoc feedback

Resultat

Design processCollaborative workflow
UI consistencyUnified design system
User testingStructured validation

Tech Stack

After EffectsPremiere Pro

Kundcitat

Amazing! The result looked like it was shot on professional gear.

Monica Bernamo

Nokia

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