About True Dev
29+ years of building digital products in Southeast Asia — now leading the AI-first revolution in software development.
Our Story
Founded in Sweden in 1997, True Dev began as a small web consultancy serving Scandinavian businesses. Over 29 years we have evolved alongside the internet itself — from static HTML sites to enterprise cloud platforms and, now, AI-native applications. Through every era we have maintained one constant: an unwavering commitment to delivering measurable business value for our clients.
Our Vision
Enterprise-grade systems were once reserved for corporations with million-dollar budgets. We believe that era is over. Through intelligent use of AI, we build complete digital ecosystems — the kind that give business owners full control over operations, clients, and growth. At a fraction of the traditional cost and timeline, our vision is a world where every ambitious company, regardless of size, operates with the precision and power of an industry leader.
Our Mission
To deliver smart, AI-powered solutions that replace complexity with clarity. We help businesses across the US, Europe, the Middle East, and Asia streamline their operations, automate time-consuming routines, and serve their own customers better. All through purpose-built systems designed for total control and real results. No unnecessary overhead, no bloated processes — just intelligent technology that works harder so your team doesn't have to.
Who We Are
We are not just developers. We are entrepreneurs, strategists, and problem-solvers who understand business, finance, law, design, marketing, and security — all under one roof. This rare combination means we don't just build software; we build solutions that actually move your business forward.
More Than Just Development
Our clients don’t just get a developer. They get an experienced partner who combines strategy, technology, design, communication, and business understanding in one integrated delivery.
Experience Creates Confidence
Almost 30 years of experience means we’ve seen most problems before they become expensive. We identify risks early and prioritize what actually matters.
More Than Technology
Many developers are technically skilled but weaker in communication, business understanding, or structure. We cover multiple areas simultaneously — business, design, security, and delivery.
Holistic Approach Saves Money
A cheaper developer can look affordable on paper but become expensive when you need to explain everything multiple times, hire more people, or fix problems afterwards.
Bridge Between Business and Tech
Many projects fail not because the technology is impossible, but because needs aren’t translated correctly into a working solution. We understand what clients actually want to achieve.
Design, UX, and Function Together
Many can build something that works technically. Fewer can build something that also feels right, looks professional, and creates trust. We combine design and technical understanding from the start.
Project Management and Communication
When you work with someone who is clear, structured, and communicative, the process becomes smoother. No chasing, no interpreting, no trying to hold everything together yourself.
Security, Servers, and Infrastructure
It’s not enough to just build something that works today. It must also be stable, secure, and manageable long-term. We understand server environments, security, and technical infrastructure.
Marketing and Business Thinking
Many technical people don’t think about how the solution should sell, convert, or attract users. We contribute more than just technology — we help build something that also works commercially.
“The real value isn’t just in building the right features. It’s in understanding the business, reducing risks, making the right decisions early, and creating a solution that works in practice — technically, commercially, and long-term.”
1997 → Present
A 29+ year journey of continuous evolution.
Founded in Sweden
True Dev — then operating under the name IT Designer — was established in Sweden, offering design, web development, and IT consulting services to Scandinavian businesses.
Founded in Sweden
True Dev — then operating under the name IT Designer — was established in Sweden, offering design, web development, and IT consulting services to Scandinavian businesses.
New York Office
With a growing international client base, we opened an office in New York City to serve the North American market and strengthen our presence in the US.
New York Office
With a growing international client base, we opened an office in New York City to serve the North American market and strengthen our presence in the US.
Headquarters to Bangkok
Relocated our headquarters to Bangkok, Thailand — positioning ourselves at the heart of Southeast Asia's booming digital economy.
Headquarters to Bangkok
Relocated our headquarters to Bangkok, Thailand — positioning ourselves at the heart of Southeast Asia's booming digital economy.
App Development
Launched a dedicated mobile app development division, building native and cross-platform apps for iOS and Android for clients across three continents.
App Development
Launched a dedicated mobile app development division, building native and cross-platform apps for iOS and Android for clients across three continents.
Rebranded to True Dev
The company was rebranded from IT Designer to True Dev, marking a new chapter with sharper focus on premium web, app, and custom system development.
Rebranded to True Dev
The company was rebranded from IT Designer to True Dev, marking a new chapter with sharper focus on premium web, app, and custom system development.
True Group Holdings
True Dev becomes part of True Group Holdings Co., Ltd. — a stronger organisation with multiple business verticals spanning technology, media, security, and investigations.
True Group Holdings
True Dev becomes part of True Group Holdings Co., Ltd. — a stronger organisation with multiple business verticals spanning technology, media, security, and investigations.
AI-First Transformation
Adopted AI-augmented development workflows, dramatically improving speed, quality, and cost efficiency — setting a new standard for how modern software is built.
AI-First Transformation
Adopted AI-augmented development workflows, dramatically improving speed, quality, and cost efficiency — setting a new standard for how modern software is built.
Next Generation
Leading the industry with AI-native development, agentic coding pipelines, and predictive project management — shaping the future of digital innovation.
Next Generation
Leading the industry with AI-native development, agentic coding pipelines, and predictive project management — shaping the future of digital innovation.
How We Use AI Internally
We don't just build AI solutions for clients — we run our entire operation on AI. This gives us first-hand insight into what works, and it is why we deliver faster at higher quality.
AI Pair Programming
Every developer works with AI coding assistants, producing higher-quality code in less time.
Automated QA & Testing
AI-generated test suites achieve higher coverage while reducing manual testing effort by 70%.
Intelligent Code Review
AI-powered code reviews catch bugs, security issues, and performance problems before they reach production.
Security Scanning
Continuous AI-driven vulnerability detection across every line of code and dependency.
AI Design-to-Code
Designs are converted to pixel-perfect code with AI assistance, accelerating frontend delivery.
Predictive Project Management
AI models forecast timelines, budgets, and risk factors to keep projects on track.
Small Team. Big Capacity.
Senior Core Team
Three experienced developers backed by administration and a broad network of specialists we bring in as needed. Every person on the team understands the full picture — from business goals to technical architecture.
AI-Amplified Delivery
By working with AI as an integrated part of our workflow — from code generation and testing to documentation and quality assurance — we deliver with the capacity that previously required teams of 15–20 people.
Direct Access
When you work with us, you meet the people who actually build your solution. No middlemen, no handoffs, no communication losses. Faster decisions, better results.
From a peak of 20+ staff to today’s streamlined core team — same capacity, higher quality, powered by AI.
Mikael Löfberg
Founder
A Swedish entrepreneur who has called Bangkok home for over a decade. Mikael founded True Dev in 1997 and today leads True Group Holdings — a family office focused on technology, media, and security. With almost 30 years of experience across Europe, North America, and Asia, he has built everything from simple websites to complex enterprise systems serving hundreds of users.
At our peak we had 20 in-house IT developers delivering projects across multiple continents. Thanks to innovation in AI, we have been able to scale that down to just 3 senior developers today — while delivering more than we ever did before. The same capacity, higher quality, and direct contact with the people actually building your solution.
The True Group Family
True Dev is part of True Group Holdings — a diversified technology and services conglomerate operating across Southeast Asia.
True Group Holdings Co., Ltd.
Holding Company — The parent company of all True brands
Trusted by Hundreds of Companies
From hospitality giants to fintech startups, we have partnered with organisations across every sector and every corner of the world.
Join Our Team
We are always looking for talented developers, designers, and strategists who share our passion for AI-powered innovation.
View Open Positions