Question 1

What is True Dev?

Accepted Answer

True Dev is a software development company that builds custom software, web applications, mobile apps, system integrations, IoT solutions, and AI tools. We operate as an end-to-end technology partner — handling design, development, testing, security, SEO, and ongoing support — for organizations that want thoughtful execution across the full delivery lifecycle.

Question 2

Where is True Dev based?

Accepted Answer

Our delivery operations are headquartered in Bangkok, Thailand. We serve clients globally across North America, Europe, and Asia, with workflows and availability structured around international business hours.

Question 3

Where are True Dev's offices located?

Accepted Answer

Our current delivery operations are headquartered in Bangkok, Thailand. Over the course of our history we have also operated out of New York City and Stockholm, and that international footprint continues to shape how we work — with processes, availability, and client communication aligned to global business standards.

Question 4

Who owns True Dev?

Accepted Answer

True Dev is Swedish-owned and founder-led. The founder has been working professionally in design, full-stack software development, and AI since 1997 — approximately 30 years of hands-on commercial experience. Swedish ownership combined with a Bangkok-based delivery team is a deliberate part of how we operate.

Question 5

How long has True Dev been operating?

Accepted Answer

The founder has been delivering commercial software projects since 1997. True Dev continues that track record with a team structured around senior technical leadership and modern delivery practices.

Question 6

What makes True Dev different from other development agencies?

Accepted Answer

Three things. First, we treat technology as a means to business outcomes — every project is evaluated on the value it delivers, not just the features it ships. Second, we cover the full delivery lifecycle: design, development, security, SEO, testing, and long-term support. Third, our leadership has worked in this industry since 1997, which means decisions are made with perspective, not guesswork.

Question 7

What types of clients do you work with?

Accepted Answer

We work with organizations that prioritize technology as a strategic asset — companies looking for a partner with deep experience who can deliver smart solutions that make them more competitive and more attractive to their own customers. Our clients range from startups to well-established enterprises across the full spectrum. The common thread is mindset, not company size.

Question 8

Which markets and regions do you serve?

Accepted Answer

We work with clients in approximately 30 countries across North America, Europe, and Asia. Our operations are well-aligned with European business hours, and for clients in North America we routinely structure workflows to support a daily sync during US morning hours when the engagement requires it.

Question 9

What languages do you communicate in?

Accepted Answer

Client communication is conducted in English and Swedish. For the software itself, our engineering capability is language- and framework-agnostic — details are in the Technical section.

Question 10

How large is your team?

Accepted Answer

We operate as a focused delivery organization structured around each engagement rather than a headcount-driven agency. Team composition on any given project is matched to scope — from a single specialist for targeted work to cross-functional teams of designers, developers, and QA engineers for larger builds.

Question 11

Do you work with startups or only established companies?

Accepted Answer

Both. We work with startups that have validated their concept and have funding or revenue to sustain a development engagement, and we work with well-established companies including large international brands on defined scopes of work. We do not take on speculative pre-funding builds or equity-only arrangements.

Question 12

What is your team's experience level?

Accepted Answer

Leadership has been active in the industry since 1997. The wider team is composed of mid-level to senior engineers and designers. We do not staff client projects with juniors learning on your budget — every billable role is accountable for output quality.

Question 13

Do you work with agencies as a white-label partner?

Accepted Answer

Yes. We act as a white-label or subcontracted delivery partner for agencies that need additional capacity or specific technical expertise, alongside our direct client work. White-label engagements are covered by NDA and clearly defined IP agreements from day one.

Question 14

What industries do you have experience in?

Accepted Answer

We have delivered projects across a wide range of industries over the years. We have particular depth in dating, delivery, e-commerce, security, real estate, and photography — sectors where our team has not only delivered client work but also built and operated our own products and businesses. That operator-side experience shapes how we approach client projects in these areas.

Question 15

Do you offer long-term partnerships or one-off projects?

Accepted Answer

Both. Many clients begin with a defined project and transition into an ongoing support or retainer arrangement once the initial build is live. Others engage us for a single, well-scoped delivery. Both models are supported — commercial structure is covered in the Pricing section.

Question 16

How do I know True Dev is the right fit for my project?

Accepted Answer

The strongest fit profile is an organization that treats technology as a strategic investment, wants a partner who takes responsibility for the full delivery lifecycle, and values experience over the lowest price. The fastest way to find out is a short discovery call — we will tell you directly if your project is outside our sweet spot.

Question 17

What services does True Dev offer?

Accepted Answer

We deliver custom software development, web applications, mobile apps, system integrations, IoT solutions, AI tools, and digital transformation engagements. Each project is supported by design, security, SEO, testing, and ongoing maintenance as part of the full delivery lifecycle — not treated as optional add-ons.

Question 18

Do you build custom software or sell off-the-shelf products?

Accepted Answer

We build custom software. Our value lies in solving problems that off-the-shelf products do not address — integrations between systems, workflows specific to your operation, or entirely new products. When an off-the-shelf solution is genuinely the better option for a client, we will say so.

Question 19

Do you design as well as develop?

Accepted Answer

Yes. Design is an integrated part of how we work, not a separate service bolted on. Every project includes UX and UI considerations from the beginning, with production-grade design delivered alongside development. Good design is a commercial asset, and we treat it that way.

Question 20

Do you handle SEO as part of website projects?

Accepted Answer

Yes. SEO is built into our web development process — technical SEO, performance, structured data, accessibility, and content architecture are considered from the start rather than retrofitted afterward. We treat SEO as a core part of shipping a website that performs commercially.

Question 21

Do you build mobile apps?

Accepted Answer

Yes. We build native and cross-platform mobile applications for iOS and Android. App-specific questions — including approval timelines, platform compliance, and quality assurance — are covered in the App Development section.

Question 22

Do you work with AI?

Accepted Answer

Yes, extensively. AI is one of our core competencies, and we build AI tools, AI-integrated applications, and AI-driven automation for clients across industries. How we approach AI development — and why it requires more than prompt engineering — is covered in the AI & Modern Development section.

Question 23

Can you integrate existing systems?

Accepted Answer

Yes. System integration is one of our most common engagement types — connecting CRMs, ERPs, payment processors, accounting tools, analytics platforms, and custom databases. We handle both modern API-based integrations and bridging to legacy systems where required.

Question 24

Do you work with IoT?

Accepted Answer

Yes. We deliver IoT solutions covering device connectivity, data pipelines, dashboards, and cloud backends. IoT projects often combine hardware firmware interfaces, cloud infrastructure, and web or mobile frontends — and we handle the full stack.

Question 25

Do you offer digital transformation consulting?

Accepted Answer

Yes. Digital transformation engagements typically start with understanding current operations and where technology can create measurable business value, then move into delivery. We focus on practical transformation — software that changes how work gets done — rather than strategy documents that never ship.

Question 26

Do you build e-commerce platforms?

Accepted Answer

Yes. We build e-commerce solutions ranging from custom storefronts to platform-based implementations, integrated with payment providers, inventory systems, and fulfillment workflows. E-commerce is one of the industries where we also have operator-side experience.

Question 27

Do you handle hosting and infrastructure?

Accepted Answer

We design, deploy, and manage cloud infrastructure as part of our projects — typically on AWS, Google Cloud, or Azure depending on the engagement. For clients who prefer to own their hosting relationship, we structure deployments so ownership can be transferred cleanly. See the Technical section for more detail.

Question 28

Do you offer testing and quality assurance?

Accepted Answer

Yes. QA is part of every engagement, not an optional line item. We cover functional testing, integration testing, performance testing, and security testing. For clients with compliance requirements, we can align QA processes with specific standards.

Question 29

Do you offer security audits?

Accepted Answer

Yes. We provide security auditing as both a standalone service and as part of development engagements. Our work covers OWASP Top 10, dependency and code auditing, secret scanning, container and infrastructure scanning, and network assessment. Further detail is in the Security, Privacy & Compliance section.

Question 30

Do you provide ongoing support after launch?

Accepted Answer

Yes. Post-launch support is available as structured support agreements with defined response times and monthly scope. Many clients transition into a retainer relationship after the initial delivery. Details are in the Support & Maintenance section.

Question 31

What services do you not offer?

Accepted Answer

We do not develop games, and we do not produce hardware. Everything else within commercial software — web, mobile, backend, AI, integrations, IoT software layers — is within our scope. If you are unsure whether your project fits, a short discovery call will give you a clear answer.

Question 32

Can you take over a project that another agency started?

Accepted Answer

Yes, and this is a common engagement type. We begin with a technical audit of the existing codebase and infrastructure to understand what can be preserved, what needs refactoring, and what should be replaced. We will give an honest assessment before committing to scope.

Question 33

Do you migrate legacy systems to modern platforms?

Accepted Answer

Yes. Legacy migration is one of our recurring engagement types — from older frameworks and databases to modern, maintainable architectures. We handle data migration, parallel operation during transition, and decommissioning of legacy systems.

Question 34

Does True Dev work with AI?

Accepted Answer

Yes, extensively. AI is one of our core competencies — we build AI tools, AI-integrated applications, intelligent automation, and AI-driven features embedded in broader software products. Our approach treats AI as an engineering discipline, not a buzzword.

Question 35

What kind of AI projects do you build?

Accepted Answer

We build custom chat interfaces, AI agents, document and data processing pipelines, retrieval-augmented generation systems, AI-assisted internal tools, model fine-tuning workflows, and AI features embedded inside larger products. We also integrate commercial AI APIs where that is the right commercial choice, and build proprietary capabilities where it is not.

Question 36

Which AI models and platforms do you work with?

Accepted Answer

We work across the major AI platforms including Anthropic (Claude), OpenAI, Google, and open-source models where they are the right fit. Model selection is an engineering decision based on the task, cost, latency, and data requirements — not brand preference.

Question 37

Isn't AI development something anyone can do now?

Accepted Answer

There is a common misconception that AI removes the need for engineering expertise. The opposite is true. Building production AI systems requires deep understanding of database design, system architecture, security, testing, and data flow — combined with knowing what to ask an AI to build in the first place. Without that foundation, AI output is fragile, insecure, and expensive to maintain. The tools have changed; the engineering discipline has not.

Question 38

What skills does proper AI development require?

Accepted Answer

Production AI development requires the same skills as any serious software engineering — database architecture, API design, security, performance, testing, and system integration — plus AI-specific knowledge of prompt design, context management, retrieval systems, evaluation, and cost optimization. Missing any of these layers results in systems that demo well but fail in production.

Question 39

Why does using AI tools not replace experienced developers?

Accepted Answer

AI tools amplify the capability of experienced engineers and expose the gaps of inexperienced ones. An AI can generate code quickly, but deciding *what* to build, how it should be architected, how data flows, how it stays secure, and how it behaves under real load — those decisions still require human judgment built on years of experience. The cost of fixing a badly designed AI-generated system typically exceeds the cost of building it properly from the start.

Question 40

How do you ensure AI-generated code is secure and reliable?

Accepted Answer

We treat AI-generated code the same way we treat any code — it goes through architecture review, security audit, testing, and human engineering oversight before it reaches production. AI is a productivity tool in our workflow, not an unreviewed authority. Our security practices are covered in the Security, Privacy & Compliance section.

Question 41

Can you build a custom AI chatbot for my website?

Accepted Answer

Yes. We design and build AI chat experiences tailored to the business — from customer-facing assistants to internal tools. A well-designed chatbot is an architecture problem as much as an AI problem, including questions of data access, privacy boundaries, escalation flows, and business integration.

Question 42

Can AI access my internal company data?

Accepted Answer

Yes, through retrieval-augmented generation and controlled integrations. The important part is designing clear boundaries around what data the AI can access, how it is retrieved, how it is protected, and what leaves the system. We structure AI integrations so sensitive data is handled according to privacy and security requirements from the start.

Question 43

Can AI handle sensitive customer information?

Accepted Answer

It can, but only when the system is architected correctly. We separate what the AI sees from what the AI has access to — for example, a customer-facing AI does not need to hold personal data in its context to escalate a conversation to a human. Correct architecture is what makes AI usable in privacy-sensitive contexts.

Question 44

Will AI replace my existing team or tools?

Accepted Answer

Usually not — the highest-value AI projects augment existing operations rather than replace them. AI works best when it removes repetitive work, surfaces information faster, and supports human decision-making. Replacement-focused AI projects often underperform replacement-focused automation of any kind.

Question 45

Do you train custom AI models?

Accepted Answer

Yes, when there is a clear commercial reason to do so. Many projects are better served by commercial APIs with good prompt and retrieval design; some are better served by fine-tuned or fully custom models. We make that decision based on accuracy requirements, cost, data sensitivity, and long-term ownership — not because custom models sound more impressive.

Question 46

How do you handle AI hallucinations and errors?

Accepted Answer

AI systems make mistakes. Production systems are designed around that fact — with retrieval-grounded responses, confidence thresholds, human-in-the-loop checkpoints where it matters, logging, and evaluation pipelines. The difference between a reliable AI product and an unreliable one is almost always the surrounding engineering.

Question 47

How do you measure whether an AI feature is working?

Accepted Answer

With defined evaluation criteria before the project ships and ongoing measurement afterward — accuracy metrics, task completion rates, user outcomes, and cost per interaction. We do not consider an AI feature delivered just because it generates plausible output; it has to perform measurably on the task it was built for.

Question 48

Can you integrate AI into my existing product?

Accepted Answer

Yes. Adding AI to an existing product is one of our common engagement types. We start with an honest assessment of where AI adds commercial value, what data and infrastructure changes it requires, and what the fastest path to a measurable result looks like — before writing any code.

Question 49

What does an AI project typically include beyond the AI itself?

Accepted Answer

A production AI feature typically includes database and data pipeline work, API design, authentication and authorization, logging and observability, evaluation infrastructure, cost controls, user interface, and integration with existing systems. The AI component is often the smallest part of the overall build — which is exactly why engineering fundamentals matter.

Question 50

How do you keep AI costs under control?

Accepted Answer

AI costs are engineered, not just monitored. We design for cost efficiency from the beginning — model selection per task, context window management, caching, retrieval instead of bulk context loading, and batching where applicable. Poorly architected AI systems can cost many times more than well-designed ones for the same output.

Question 51

Is my data used to train AI models when we work with you?

Accepted Answer

No. When we use commercial AI APIs in our delivery work, we use configurations that do not send client data to model providers for training purposes. For any custom training involving your data, that only happens with explicit scope and contractual terms in place.

Question 52

Do you build mobile apps?

Accepted Answer

Yes. We build native and cross-platform mobile applications for iOS and Android, covering design, development, testing, app store submission, and post-launch support as an integrated delivery.

Question 53

Do you build native apps or cross-platform apps?

Accepted Answer

Both. The right choice depends on the product — performance requirements, platform-specific features, budget, and long-term maintenance. We recommend a technology direction based on the project, not on which framework we happen to prefer.

Question 54

Which technologies do you use for mobile development?

Accepted Answer

We work across the modern mobile stack — Swift for iOS, Kotlin for Android, and cross-platform frameworks including React Native and Flutter. Selection is driven by project requirements, not a one-size-fits-all policy.

Question 55

How long does it take to get an app approved on the App Store?

Accepted Answer

For a first submission, plan for approximately two weeks from upload to approval. The first review typically comes back with feedback that needs to be addressed before approval is granted, and that cycle takes time. Subsequent updates are usually much faster — often approved the same day they are submitted.

Question 56

Why does the first App Store submission take longer?

Accepted Answer

Apple reviews first submissions in detail, and the review team frequently returns feedback on metadata, privacy disclosures, permission handling, edge cases, or user flow specifics. This is normal. We plan for this feedback cycle from the start rather than being surprised by it, which is why we recommend a two-week window for the first submission.

Question 57

Does Apple reject AI-generated apps?

Accepted Answer

Apple has raised the quality bar for apps and applies additional scrutiny to apps that appear to be generated without engineering oversight. We build apps to Apple's and Google's quality standards regardless of what tools are used in development — and all code is reviewed, tested, and production-hardened before submission. Our track record is built on apps that meet the guidelines.

Question 58

How do you ensure my app gets approved?

Accepted Answer

By building to the platform guidelines from day one rather than trying to fix compliance issues at the end. That includes correct privacy disclosures, proper permission handling, accessible design, stable performance, appropriate metadata, and adherence to Apple's Human Interface Guidelines and Google's Material Design principles where relevant.

Question 59

Do you handle app store submission for us?

Accepted Answer

Yes. App store submission — Apple App Store and Google Play — is part of our standard delivery. This includes preparing store listings, screenshots, metadata, privacy disclosures, and managing the review process through to approval.

Question 60

What about app store developer accounts — do we need our own?

Accepted Answer

Yes. Your company should own the developer accounts for both Apple and Google. We will guide you through the setup, but ownership stays with you. This protects your long-term control over your app and its commercial presence.

Question 61

Can you update and maintain an existing app?

Accepted Answer

Yes. We take over existing iOS and Android apps for ongoing maintenance, feature development, and platform update compliance. We begin with a technical audit of the codebase and current deployment setup before committing to scope.

Question 62

How do you test mobile apps?

Accepted Answer

We test across real devices and emulators for functional behavior, performance, edge cases, and platform-specific issues. Testing includes flow testing, crash reporting, network condition testing, and device-specific verification on both iOS and Android.

Question 63

Do apps need to support both iOS and Android?

Accepted Answer

Usually yes, unless the target audience is clearly concentrated on one platform. We help clients make that decision based on their actual user base rather than a default assumption.

Question 64

How do you handle app updates after launch?

Accepted Answer

App updates are part of ongoing support agreements. This includes platform update compatibility (new iOS and Android versions), new features, bug fixes, and performance improvements. Apps that are not actively maintained will eventually break as platforms evolve.

Frequently Asked Questions

General & About True Dev