Software Development Blog — Thailand

Technical deep dives, industry analysis, and lessons learned from building AI-powered software across Southeast Asia.

The Build Is the Cheap Part: What Software Actually Costs

The quote you compare covers the build — but the build is the tip of the iceberg. Maintenance, rework and technical debt make up most of a system's lifetime cost, which is why the cheapest quote is usually the most expensive.

Mikael Löfberg Jul 8, 2026 3 min read

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Strategy

The Most Important Month of Your Year Is the Worst Time to Start Building

87% of professionals dread the return from summer, and most come back to a heavier workload — in the most important month of the year. So why do so many companies choose exactly that moment to start building? A look at the data on timing.

Mikael Löfberg Jun 25, 2026 4 min read

AI & Development

More development, less budget — the AI way

AI hasn't just made development faster. It's made enterprise-grade systems accessible to companies that could never afford them before. Here's the new reality.

Mikael Löfberg Mar 24, 2026 4 min read

TrueDev Insights

Everything under one roof — why it wins

Design, development, strategy, and support from one team instead of four vendors. Here's why the integrated approach delivers better results at lower total cost.

Mikael Löfberg Mar 22, 2026 4 min read

Client Education

Build with AI yourself or hire a team?

AI tools make it possible to build your own software. But should you? Here's an honest breakdown of when DIY works, when it doesn't, and the sweet spot in between.

Mikael Löfberg Mar 19, 2026 4 min read

TrueDev Insights

Design, tech and business — build together

Design, technology, and business strategy aren't three separate phases. They're one conversation. Here's why building them together from day one changes everything.

Mikael Löfberg Mar 16, 2026 4 min read

AI & Development

Can AI actually replace developers?

AI writes code 10x faster than humans. But before you fire your dev team, there's a massive catch. Here's what AI really can and can't do — and why the answer changes everything.

Mikael Löfberg Mar 15, 2026 3 min read

Business & Strategy

How AI is redefining entrepreneurship

AI has given entrepreneurs superpowers that didn't exist two years ago. Build products, analyze markets, automate operations — all before hiring your first employee.

Mikael Löfberg Mar 13, 2026 4 min read

Business & Strategy

Is your idea ready to build?

You have an exciting idea. But is it ready for development? Here are the clear signals that separate ideas ready for investment from ideas that need more validation.

Mikael Löfberg Mar 10, 2026 4 min read

TrueDev Insights

Why post-launch matters more than launch

Everyone celebrates launch day. Nobody celebrates month six — when the real work begins. Here's why what happens after launch determines whether your investment pays off.

Mikael Löfberg Mar 7, 2026 3 min read

AI & Development

The future team — humans plus AI

The development team of 2026 looks nothing like 2020. Smaller, faster, more capable — and powered by AI at every level. Here's what the future of software teams actually looks like.

Mikael Löfberg Mar 4, 2026 3 min read

TrueDev Insights

What a great dev partner actually does

A great development partner doesn't just write code. They challenge your assumptions, save you from expensive mistakes, and help you build a business — not just software.

Mikael Löfberg Mar 1, 2026 4 min read

Client Education

Biggest mistakes when ordering development

Companies waste thousands on development mistakes that are entirely preventable. Here are the most expensive ones — and how to avoid every single one of them.

Mikael Löfberg Feb 24, 2026 4 min read

Business & Strategy

AI as your unfair advantage

While your competitors are still debating whether to use AI, you could be deploying it. Here's how AI becomes a genuine competitive advantage — not just a tech trend.

Mikael Löfberg Feb 19, 2026 3 min read

Client Education

Building solutions that last after launch

Launch day is not the finish line — it's the starting line. Here's how to build digital solutions that don't just work on day one, but keep working and improving for years.

Mikael Löfberg Feb 14, 2026 3 min read

Client Education

No-code, AI or custom — what fits you?

Wix, Bubble, AI builders, or custom development? The right choice depends on where you're headed, not where you are. Here's a brutally honest comparison.

Mikael Löfberg Feb 9, 2026 4 min read

Client Education

How AI makes your website better

Forget the buzzwords. Here's exactly what AI means for you as a client: faster delivery, smarter features, lower costs, and a website that actually performs.

Mikael Löfberg Feb 2, 2026 3 min read

Client Education

What does AI development actually cost?

AI has changed the economics of software development. What used to cost hundreds of thousands can now be built for a fraction. Here's what real projects actually cost in 2026.

Mikael Löfberg Jan 26, 2026 3 min read

Business & Strategy

One programmer can't build a company

Great code is necessary but wildly insufficient. Here's why the best software in the world fails without design, strategy, and operations — and what a winning team actually looks like.

Mikael Löfberg Jan 19, 2026 3 min read

Business & Strategy

From idea to business — the real journey

You have an amazing idea and the technology to build it. But technology is maybe 30% of the journey. Here's what the other 70% looks like — and why it matters more.

Mikael Löfberg Jan 12, 2026 3 min read

AI & Development

Do you still need developers?

AI can write code, design interfaces, and even debug itself. So why are the best companies hiring MORE developers, not fewer? The answer will surprise you.

Mikael Löfberg Jan 5, 2026 3 min read

AI & Development

Why AI solutions fail in production

That AI prototype looked incredible in the demo. Three months later, it's a disaster. Here's why AI solutions fail in the real world — and how to make sure yours doesn't.

Mikael Löfberg Dec 29, 2025 4 min read

AI & Development

AI in development without losing quality

Companies are shipping software faster than ever using AI. But speed without quality is just expensive failure. Here's how the best teams get both.

Mikael Löfberg Dec 22, 2025 3 min read