All Case Studies

Ben & Jerry's

Summer Video Campaign

2 weeks 2015Food
Summer Video Campaign screenshot

Social engagement boost

Step 1

Overview

A playful summer video campaign leveraging Ben & Jerry's brand world for maximum social media impact.

Step 2

The Challenge

Ben & Jerry's needed a vibrant summer video campaign combining their brand assets with seasonal themes for digital distribution.

Step 3

Our Solution

We designed and produced a colorful video campaign blending Ben & Jerry's playful brand identity with summer vibes — motion graphics, brand colors, and product showcases mixed into short-format video content for social and web.

Step 4

Results

An engaging summer campaign that reinforced brand identity and drove social engagement during peak ice cream season.

Key Features

Brand Integration

Seamless use of existing brand assets and color palette

Short-Format Video

Optimized for social media feeds and stories

Motion Graphics

Animated product showcases and seasonal messaging

Flavor Explorer

Interactive product browser with ingredient details and ratings

Store Locator

Map-based finder for nearest retail and scoop shop locations

Social Campaigns

Mission-driven content highlighting social responsibility initiatives

Results

The challenge — and what we achieved

Challenge

Online engagementLimited interaction
Flavor awarenessIn-store only
Community buildingEvent-based

Outcome

Online engagementInteractive platform
Flavor awarenessDigital catalog
Community buildingAlways-on digital

Tech Stack

After EffectsPremiere ProIllustrator

Client Testimonial

Captured exactly the energy we wanted for summer.

Creative Director

Ben & Jerry's

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