Ben & Jerry's
Summer Video Campaign
Social engagement boost
Overview
A playful summer video campaign leveraging Ben & Jerry's brand world for maximum social media impact.
The Challenge
Ben & Jerry's needed a vibrant summer video campaign combining their brand assets with seasonal themes for digital distribution.
Our Solution
We designed and produced a colorful video campaign blending Ben & Jerry's playful brand identity with summer vibes — motion graphics, brand colors, and product showcases mixed into short-format video content for social and web.
Key Features
Brand Integration
Seamless use of existing brand assets and color palette
Short-Format Video
Optimized for social media feeds and stories
Motion Graphics
Animated product showcases and seasonal messaging
Flavor Explorer
Interactive product browser with ingredient details and ratings
Store Locator
Map-based finder for nearest retail and scoop shop locations
Social Campaigns
Mission-driven content highlighting social responsibility initiatives
Results
The challenge — and what we achieved
Challenge
Outcome
Tech Stack
Client Testimonial
“Captured exactly the energy we wanted for summer.”
Creative Director
Ben & Jerry's
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