Ryggestalund
Automated Farm Operations
Response time in seconds
Overview
Ryggestalund is a local Swedish farm operation specializing in sheep herding courses and dog breeding (kennel), located just outside Stockholm. The owners—two passionate, experienced entrepreneurs—spend most of their time managing animals and the farm, leaving minimal capacity for website maintenance, customer communication, and administrative tasks.
TrueDev designed and built a fully automated digital platform that handles bookings, customer inquiries, payments, and business administration, allowing the team to focus on what they do best: training and breeding.
The Challenge
The Ryggestalund team was stretched thin managing both farm operations and customer communication. Manual booking requests, course inquiries, puppy questions, and payment processing consumed valuable hours each week.
Without a streamlined system, response times were slow, customers had limited self-service options, and administrative tasks like invoicing and annual accounts required significant manual effort.
Our Solution
We built a fully custom, automated platform featuring an AI-powered chatbot that handles all customer inquiries, course bookings, modifications, and puppy questions in real time. The system integrates seamless online payment processing via Stripe, allowing customers to book and pay directly on the website.
A custom backend manages invoicing, booking calendars, and financial documentation automatically, eliminating manual administrative overhead. The fast, purpose-built frontend gives customers instant access to availability and smooth booking experiences.
Key Features
AI-Powered Booking Assistant
A custom AI chatbot that handles course bookings, schedule changes, cancellations, and puppy inquiries 24/7, eliminating the need for manual email responses and reducing response time from hours to seconds.
Real-Time Availability Calendar
Customers see live course schedules and kennel availability directly on the website, enabling instant self-service bookings without back-and-forth communication.
Integrated Online Payment System
Stripe-powered payment processing built directly into the booking and shop flow, allowing customers to pay for courses and products instantly and securely while automating payment reconciliation.
Automated Invoicing & Accounting
The system auto-generates invoices and financial documentation, feeding directly into annual accounts preparation and eliminating manual bookkeeping work.
Online Shop & E-Commerce
A fully functional online shop for selling courses, puppy reservations, and farm products beyond the farm, enabling the business to reach customers beyond the immediate local network and increase revenue streams.
Results
The challenge — and what we achieved
Challenge
Outcome
Tech Stack
Client Testimonial
“”
Felicia & Linda
Owners, Ryggestalund
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